Beyond Algorithms: Marcela Saloo on Real Segmentation, Testing, and the Human Side of Marketing
Marketing has never been louder. Every week, there’s a new platform, a new tool, or an “AI hack” that promises to change the game. Miss a few months, and you feel like you’ve been left behind for years. But here’s the truth. In chasing every shiny new thing, many marketers have lost sight of what…
