Search engines are changing fast. AI tools like ChatGPT, Perplexity, and Google’s new features are reshaping how people find answers online. At the same time, Google is doubling down on E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness. Backlinks have always been a big part of SEO. They still matter in 2025, but they now work best when…